ApparelWin journal
Production notes, apparel sourcing guidance, and factory floor updates from the ApparelWin team.
195 articles from the content API.
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
This is the story of Bea, the founder of the brand Beango. A Transylvanian-born Hungarian designer now based in Budapest, she’s come a long way to get where she is today; an award-winning designer selling her creations to an international clientele.
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
Learning from early-stage designers is a good thing. Sharing the story of recent mistakes and the first successes is just as useful. Learning from a professional, someone who has built an international jewelry brand, is as good as gold, since someone like
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
Dear StartUp FASHION, I’m working on a soft launch of my line. I’m struggling with what soft launch marketing looks like. How do you structure a marketing strategy for a soft/beta launch?
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
Your wholesale business is booming, sell-through is good, and reorders are coming in. Now it’s time to capitalize on the demand for your brand and bring a portion of your sales direct to consumer. A great first step in building your direct to consumer bu
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
We’ve all heard the adage, “we buy from those we know, like, and trust.” This piece of wisdom has been true for ages. But it’s becoming more relevant today than ever before. What do I mean by that?
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
Brand awareness is the process by which businesses of all sizes cultivate recognition their products and services. Companies cultivate brand awareness through messaging, design, social media, ads, and more.
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
In this Modern Century people cling to the Internet to answer their questions, their inspirations and to stay updated.
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
Conceive of your designs. You can use drawings, photos of inspiration garments or existing garments you want to alter and reproduce.
INDEPENDENT FASHION DESIGNERS / Aug 8, 2019
It’s the time of year when the leaves are turning and the air is getting noticeably crisper.
Send your concept, target price, sample reference, and finish direction. We can suggest whether the project belongs in blanks customization or full bespoke manufacturing.
