How do I start a clothing line and make it known online?

The question has two parts, One is “How to start a clothing line” and second is “Make it known online”.
 

For“Make it known online”,I would divide it in below 5 points

1. Perceived value
2. Personalized Shopping Experience
3. Honest, Openness & Realness
4. Fashion Supply Management
5. Involving their customers - Crowd-sourcing

 

1.Perceived value

• Photo shoot Operations

• Stills studio

• Video Production

• Model Casting

• Photo-editing

• Copy-writing

• Be good at communicating visually with your customers

• Using of videos as medium of visual communication in Fashion Retail

• Pay attention to the product's packaging

• Use product descriptions to give a character to your product

• Avoid selling on your homepage

• Tell a story with your 'about' page

• Always be new (add new products)

 

2. Personalized Shopping Experience

• Know your customers

• Sell a Look not just a piece

• Make it easy for them to buy right fitting & size

• Use cookies for a personalized shopping experience

• Invite customers to be part of a community (like membership, credit card details, Wishlist etc)

• Personalized Email Marketing but not SPAM

• Use Pop-up sign-up form for News Letters

 

3. Honest, Openness & Realness

• No Fake Reviews

• Stay Real (pictures of your customers on social media)

• Be Open with your customers

• Send out a clear message

• Put your own brand first

• Give Incentives to customers like referral programs or Share on Social Media

 

4. Fashion Supply Management

• Participate in Trade Shows

• Work with other Fashion Designers to increase creativity and diversity

• Importing Fashion clothing

• Explore ETSY for vendors and design inspirations

• Avoid selling non-exclusive products as far as possible

• If you're trying to create a brand, make sure you have a clause of exclusivity with your vendors so that what' you're selling is exclusive to your store.

• Keep the first buy small

• Direct feedback like Voice of Customer Surveys

• Your products should seem to belong to the single company

• Post out of stock products

• Never let the inventory size exceed your ability to present it on your store

• Use discounts strategically

• Be selective with what you want to sell

 

5. Crowd Sourcing & Fashion Retail

• Expand the role your customer-care team

• Hire people from your customer demographic & psycho-graphic

• Be the style maker with fashion blogging

• Show behind the scenes in your blog

• Tell them what issues you face as a retailer, ask for help from customers

• Share interesting interaction between your employees and customers as stories

• Reach out to other bloggers. Go an extra-mile - Name an item after blogger and award them with a gift.

• Run contests for bloggers.

• Drive traffic from news trends on celebrity dressing